2.
In addition to the above DASES, TAM will conduct a
special ALL India Digital Establishment Survey (DES) –
spanning both urban (including 4 metros) and rural
Indian markets in December 2012.
While the above gives a
ground reality check for 4
metros, this special DES will
give a confirmation of digital
proportions for ALL India.
Also, this will help TAM
project the data to the right
Digital Universe on an ALL
INDIA basis on Week 1 of
2013.
Front End/Client Servicing Desk
1.
The Front End or the Client Servicing Desk will help in
answering queries and guide the Industry Clients during
the entire Pre-During-Post phase of Digitization.
TAM will help Industry in
answering queries.
Technology
1.
TAM proactively implemented the TVM5 Digital
Peoplemeter technology in 2007 itself.
Has been showcasing its
Digital
TV
Measurement
readiness since 2007.
Industry consuming Digital
data since 2008.
This industry request to defer TAM data release to the industry will mean that:
a)
Starting TAM Week 41 (October 7, 2012), no TV Viewership data will be released and therefore will
not be available through Media Xpress, the standardized Industry Software Interface.
b)
This data deferment will stands effective till Week 49 (December 8, 2012)
c)
This deferred data for 9 weeks will be released on December 19, 2012 along with the data for Week
50 (
December 9 – 15, 2012).
About TAM Media Research
TAM is a joint venture between Nielsen (India) Pvt Ltd & Kantar Market Research. Besides measuring TV Viewership, TAM
also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its
presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division – Eikona
PR Measurement.
In 2007, the joint venture introduced RAM (Radio Audience Measurement) service to track Radio Listenership for the Indian
Radio Broadcast Industry. In year 2009, TAM launched a division called TAM Sports that specializes in monitoring Sports
Sponsorship ROI.
TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
For further information, please contact:
Ms. Ashvini Khandekar
Email:
M: +919819536108
